Gordon’s always been at the cutting edge of his industry and has hand-picked 12 of the UK’s best up-and-coming food and drink entrepreneurs to compete to earn his investment – a whopping £150,000 of his own cash. But to win Gordon’s support will take more than just a great idea – the contenders will need to prove they possess the raw ingredients required to succeed: determination, dedication, passion and talent.

• Gordon Ramsay